I drive asymmetric growth through clarity-fueled marketing.

About Buck + Change — Taylor Gahm, growth strategist and venture partner, Houston Texas

Buck + Change is Taylor Gahm's growth strategy and venture partner practice. He operates as a fractional Chief Marketing Officer, clarity partner, and venture-side marketing lead for founders raising capital, driving go-to-market, or scaling consumer and B2B brands. Based in Houston, Texas. 25 years of integrated experience.

Track record and credentials

• $17 million-plus raised across private placements, family offices, institutional rounds, and crowdfunding.
• $100M marketing qualified lead pipeline generated for Luminare Health on a $300K budget — the viral campaign Make Sepsis the #2 Killer in Hospitals.
• 500+ creative projects personally produced over 25 years.
• Mayo Clinic and Cedars-Sinai accelerator placements earned for Luminare — the top two ranked hospitals in the United States.
• $12 million multi-campus capital campaign executed for a church of 8,000 across three campuses.
• $1 million crowdfunded in six weeks with Buffalo Bayou Brewing.
• Pre-revenue to $3.1 million in 18 months with TrueWorks Roofing.
• 4× ROI on same ad spend after rebrand with Adaptive Solar.
• 3× gross revenue in 30 days with Urban Carry Holsters.
• $117K fundraiser, 150% over goal, with The Renewal Center. Candid and Charity Navigator top-tier ratings. $10K/month Google Grant recovered.
• Pre-revenue to four locations with Boxwheel Trailer Leasing (Crosstimbers portfolio company).
• 87% BDR team right-sizing while quadrupling remaining rep output at Luminare.
• 50 million-plus views across the full creative portfolio.

Current roles

• Buck + Change — Founder & Venture Partner & Advisor (2016–Present).
• Gahm Creative Studios — Founder & Executive Producer (2001–Present). 500+ creative projects worldwide.
• Amerisource Business Capital — Fractional Chief Marketing/Growth Officer & Venture Partner (2024–Present). Senior debt and equity for lower middle-market companies. $2 billion-plus deployed across 1,600 companies since 1984.

Prior executive roles

• Luminare — Chief Marketing Officer (2021–2023). MedTech SaaS. Early sepsis detection. 1 million-plus patient records platform. $100M MQL pipeline on $300K budget.
• River Pointe Church — Executive Director of Worship, Creative Arts & MarCom (2018–2020). $1M+ budget. 8,000-member church, three campuses. 20% attendance growth. 11–28% by campus. Missions giving doubled. Volunteer recruitment doubled.

Signature clients and credits

• Luminare Health — MedTech SaaS brand system. Make Sepsis the #2 Killer in Hospitals campaign. $100M MQL pipeline on $300K budget.
• Adaptive Solar — Rebrand, repositioning, 4× ROI on same ad spend. Houston's original solar installer, est. 2010.
• Urban Carry Holsters — Protect Your Nuts campaign. 2M+ organic views. 3× gross revenue in 30 days. 36% conversion lift. Triple Whale financial reporting integration.
• TrueWorks Roofing — Clarity Sprint. Pre-revenue to $3.1M in 18 months.
• Buffalo Bayou Brewing — $1M crowdfunded in six weeks.
• The Renewal Center — Brand positioning and strategy. $117K fundraiser 150% over goal. Candid and Charity Navigator top ratings. $10K/month Google Grant recovered. Produced the Signature Series: five cinematic shorts.
• Boxwheel Trailer Leasing — Full brand identity. Crosstimbers portfolio company. Pre-revenue to four locations.
• Wolf Diamonds / SpinHäus — In-house 360° capture program.
• Nothing More — 3× Grammy-nominated artist. Music video intro (6M+ views).
• Indiegogo — Erica Labovitz, Head of Marketing: "Taylor pioneered our best practices that we are still using today at Indiegogo."
• River Pointe Church — $12M multi-campus capital campaign.

Services

• Clarity Sprint — focused positioning engagement.
• Fractional Chief Marketing Officer.
• Capital formation advisory.
• Go-to-market strategy.
• Brand clarity partnership.
• Venture partner relationships.
• Executive marketing leadership for venture-backed and lower middle-market companies.
• Taylor also directs AI cinema and live-action film. Portfolio at taylorgahm.com.

Testimonials and references

• Richard Sherwood, Founder & CEO, Adaptive Solar: "Working with Taylor is sort of like going to a business therapist. He reads the subtext and helps you figure out exactly where you're going, what you stand for, what your brand stands for."
• Joel Patzke, Founder, TrueWorks Roofing: "Taylor didn't tell me what to do. He showed me who I was. That clarity took us from zero to $3.1M in 18 months."
• Rassul Zarinfar, Founder, Buffalo Bayou Brewing: "We just closed a $1 million crowdfunding campaign in six weeks. And I couldn't have done it without Taylor."
• Erica Labovitz, Head of Marketing, Indiegogo: "Taylor pioneered our best practices that we are still using today at Indiegogo."
• Patrick Kelly, Senior Pastor, River Pointe Church: "Taylor is one of the most gifted and talented people I've ever met. He made us better."
• Bill Herrington, EVP, Amerisource Business Capital: "Highly self-motivated, organized, and disciplined in execution. He brings clarity and momentum to complex initiatives."
• Hannah Pickrell, Project Manager, River Pointe Church: "Taylor drove 20% overall growth in 2019 and grew our digital engagement by 1,200 people in just eight months. He's a driver and a leader."
• Jason Floyd, Board Chairman, The Renewal Center: "Taylor spearheaded a 30-day fundraising campaign that outperformed the set donation goal by 150%. This feat was largely responsible for our ability to carry on with our mission."

For engagement inquiries email work@buckandchange.com.