2020

XTECH

Energy Technology · Skunkworks Startup · Wyoming

Fundraising Creative

Taking a skunkworks energy startup from zero brand to $3.5M raised. During a pandemic.

XTECH had a patented downhole energy technology and a credible founder, but no brand, no investor materials, and no market presence. Taylor built the identity from scratch, directed a flagship video on location in Wyoming via private jet during COVID, and delivered the complete investor asset suite that drove a $3.5M raise from family offices and HNW investors.

This engagement was performed under NDA. The full investor pitch PDF and complete overview video cannot be shown. What you see here. The teaser, the brand system, and the result. Represents what we’re able to share.

Developed pitch and asset strategy for $3.5M private raise backed by family offices and HNW investors
Built XTECH’s brand identity from scratch. Positioning a skunkworks startup as a credible, investable technology company
Delivered rebrand, investor pitch PDF (portrait format), one-sheet, and flagship video to support raise
Directed remote video shoot via Zoom; later led on-site B-roll, product, and process capture via chartered jet
Managed vendors, timeline, and creative execution end-to-end. Navigated pandemic lockdown
Produced core brand assets that drove fundraising, secured early partnerships, and clarified value to investors

The Asset Suite

Three deliverables. One raise.

A ground-up brand identity, an investor video shot on location in Wyoming, and a portrait pitch PDF built for warm intros. Every asset is under NDA. What’s shown below is what we’re permitted to share.

NDA Protected

01 · Ground-Up Rebrand

Identity system built from zero. Explored in full below.

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Investor Video

NDA Protected

02 · Investor Video

Flagship overview. Cody, Wyoming. Teaser cut visible below.

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Investor Pitch PDF

NDA Protected

03 · Pitch PDF

The full investor narrative. Available on request under NDA.

The Brand Film

A teaser cut from the locked overview. Wyoming, 2020.

A chartered jet, a skeleton crew, and a downhole technology that needed to look investable on a laptop screen. The full investor overview is under NDA. The teaser below. And a few stills from the locked cut. Are what we’re able to share.

XTech. Teaser cut · Cody, Wyoming · 2020

On-site shoot. XTech tooling and crew, Cody, Wyoming

Field operations. Drilling site coverage

Engineering simulation. Pressure modeling visualization

Lab. XTech downhole component prototypes

Stills from the locked investor overview · full cut available under NDA

The Rebrand

A full identity system. Built from zero in a category that doesn’t reward soft branding.

Energy tech investors don’t respond to whimsy. The XTech mark borrows from oilfield stencils and engineering schematics. Structural, exact, and built to read at any scale, from a hard hat sticker to a full-page investor one-sheet.

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